S a m F i t z g e r a l d

Creative Director. Art Director. Designer at heart.

15 years of turning ideas into campaigns, brands, and experiences people actually give a damn about.

I like big ideas, thoughtful design, and getting my hands dirty making things happen.

( About me )

I've spent the last 15 years working my way from designer to art director to creative director. Somewhere along the way, I learned that having a great idea is only half the job. Knowing how to bring it to life is where things get interesting.

I've led teams, built brands, developed campaigns, and made a lot of things across TV, digital, social, OOH, and experiential. I'm equally comfortable leading the room, presenting an idea, or opening up a design file and figuring it out myself.

I care about the thinking behind the work as much as the craft that goes into it. I like challenging the obvious, finding the unexpected, and working with people who aren't afraid to try something different.

I'm collaborative, curious, occasionally a pain in the ass about the details, and genuinely enjoy the process of making something great with good people.

Also, I'm fun to work with. Or so I've been told.

100+

Projects

100+

Projects

15

Years experience

15

Years experience

What i do

creative direction

Art Direction

Culture Led Campaigns

Brand world building

Visual Identity Systems

Creator Toolkits & Systems

Experiential Activations

Social First storytelling

Work experience

Creative Direction

Freelance

2025 - Now

Creative Direction

Freelance

2025 - Now

Creative Direction

humann

2023 - 2025

Creative Direction

humann

2023 - 2025

ACD

Edelman

2022 - 2023

ACD

Edelman

2022 - 2023

ACD

SmileDirectClub

2018 - 2022

ACD

SmileDirectClub

2018 - 2022

ACD

Havas

2014 - 2018

ACD

Havas

2014 - 2018

Freelance, collabs, or full-time. If the work’s interesting, I’m in.

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Freelance, collabs, or full-time. If the work’s interesting, I’m in.

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Copied

Freelance, collabs, or full-time. If the work’s interesting, I’m in.

Copy Email

Copied