Jack Daniels x DoorDash

My partner and I have led 15 integrated co-marketing campaigns for DoorDash across QSR, retail, and CPG, driving ~$500M in total GMV, alongside double-digit sales lifts and meaningful new customer growth.

This is one of them.

For Jack Daniel’s, we treated the brand less like a product drop and more like a guest you actually want at your party. Instead of glossy ads, we leaned into Jack’s analog spirit, warm light, textured frames, handheld energy, and moments that felt a little messy in the best way.

The work lived primarily in social, capturing the rituals of real hangs: late texts, impromptu plans, the knock at the door, and that one tap that makes everything come together.

The idea was simple and human: don’t just stock the bar, Invite Jack Over.

Creative Partner: Mackenzie Fitzgerald