Jack Daniels x DoorDash

My partner and I led a DoorDash partnership that treated Jack Daniel’s less like a product drop and more like a guest you actually want at your party. Instead of glossy ads, we leaned into Jack’s analog spirit, warm light, textured frames, handheld energy, and moments that felt a little messy in the best way.

The work lived primarily in social, capturing the rituals of real hangs: the late texts, the impromptu plans, the knock at the door, and that one tap that makes everything come together.

The idea was simple and human: don’t just stock the bar, invite Jack over.

Creative Partner: Mackenzie Fitzgerald