Humann is a health and wellness company built around the science of nitric oxide, with a portfolio of products focused on heart health, circulation, and performance. The challenge was making a science-driven brand feel approachable, credible, and visually compelling in an increasingly crowded wellness space.

As Creative Director, I led the brand's creative direction across campaigns, digital, social, ecommerce, and product marketing. From developing visual guidelines and refining the brand identity to overseeing art direction, photography, and creative production, my role was to bring consistency to the work without making everything feel like it came from the same template.

The goal was to build a recognizable brand world that could communicate complex science, connect with everyday consumers, and flex across everything from a product page to a national campaign. A system that gave the brand a stronger visual identity while leaving room for creativity along the way.