New Smile Confidence

project details

project details

Fresh off his NBA championship, SmileDirectClub tapped Draymond Green to flip the classic high-intensity sports trope on its head. Instead of adrenaline and grit, we dropped him into unexpected, everyday situations where confidence, not competition, was the punchline.

Across six TV spots, Draymond leaned into humor, surprise, and self-assurance, proving that a confident smile can change how you show up in any moment.

The idea was simple: when you feel good about your smile, you’re ready for whatever life throws your way.

CCO: Bruce Henderson, ACD AD: Sam Fitzgerald, Creative Partner: Mackenzie Nielson

To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.

Next work

The Drop

The Drop

The Drop