Marshalls Good Stuff Social

project details

project details

At Marshalls, “the good stuff” isn’t just about great finds, it’s a philosophy that comes to life through the good stuff in her life. We built the Good Stuff Social Club to make what feels aspirational suddenly feel accessible, empowering, and real.

Over one weekend, Marshalls became more than a store, it became a space for connection, confidence, and creativity, filled with workshops, talks, panels, and conversations led by women like Priyanka Chopra and Keltie Knight.

The experience resonated far beyond the room, earning over 1.5 billion media impressions across Forbes, ABCNews, InStyle, WhoWhatWear, and have continued to pop-up in additional cities around the country.

Marshalls didn’t just deliver deals, it delivered a new way for women to see what’s possible.

Creative Partner: Mackenzie Fitzgerald

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To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.

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