Opportunity Makers

project details

project details

smartwater challenged us to go beyond the bottle and spotlight people who actually live the brand’s ethos. So we sought out creators, entrepreneurs, and culture-shifters who were redefining what it means to “think smarter” in their fields.

Working with Joe Holder, Aminatou Sow, Big Bon Pizza, and Jesse Israel, we crafted a series of short, cinematic vignettes that captured not just what they do, but how they see the world. Each piece felt personal, dynamic, and unmistakably social-first, designed specifically for Instagram.

The result was a platform where smartwater became less about hydration and more about mindset: curiosity, creativity, and the courage to do things differently.

Photographer: Chris Hainey, Videographer: Casey Coulter

To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.

Joe Holder
“i want to be the creative director of your wellness.” Joe Holder created the @ochosystem to bring a holistic approach to health and fitness. while Joe has the refreshing philosophy, we’ve got the pure💧

Joe Holder

“i want to be the creative director of your wellness.” Joe Holder created the @ochosystem to bring a holistic approach to health and fitness. while Joe has the refreshing philosophy, we’ve got the pure💧

To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.

Aminatou Sou
“i don’t shine if you don’t shine.” meet @aminatou, a leading voice in tech and co-creator of the “Call Your Girlfriend” podcast and Shine Theory: a philosophy centered around mutual success. we’re happy to keep Aminatou hydrated 💧 and shining through it all.

Aminatou Sou
“i don’t shine if you don’t shine.” meet @aminatou, a leading voice in tech and co-creator of the “Call Your Girlfriend” podcast and Shine Theory: a philosophy centered around mutual success. we’re happy to keep Aminatou hydrated 💧 and shining through it all.

To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.

Big Bon PIzza
“let us bring you into our home for the next few hours.” for Anna and@bigbonpizza, business is all about creating a team that operates like family. they’ve got delicious wood-fired pizza, and we’ve got the refreshing 💧

To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.

Jesse Israel
“meditation motivates me to follow my intuition.” @jesseisrael leads @thebigquiet, bringing thousands together in iconic spaces to create communities of calm. while Jesse hydrates your mind, we hydrate the rest of you 💧

Next work

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Hug Like A Dove Man

Hug Like A Dove Man