Hug Like A Dove Man

project details

project details

While Kansas City celebrated their Super Bowl win, Philadelphia needed something very different, a collective hug. We brought that to life with a bold, heart-forward Dove Men + Care activation that showed up for the city at exactly the right moment.

The work turned a cultural beat into an emotional one, proving that care isn’t soft, it’s powerful. The activation broke out across the country, generating over 340 million earned impressions and coverage in 349 outlets including AP News, Time, Yahoo, Heavy, MediaPost, and more.

To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.

Next work

New Smile Confidence

New Smile Confidence

New Smile Confidence