AutoDesk

Autodesk makes the tools behind an extraordinary range of creative work. We invited 18 creators to make that range visible by interpreting the same starting point: the Autodesk logo.

Architects, makers, animators, and digital artists transformed the mark through their own disciplines. It became a living sculpture, an architectural model, a wearable accessory, and an animated gathering place. Each interpretation revealed a different creative perspective, with Autodesk tools woven into the process.

As Creative Director on the Social Studies team, I helped shape the campaign’s creative direction and creator briefs. The challenge was giving each artist room to make something recognizably their own while keeping the work connected to a shared brand idea.

The campaign came together through creator carousels and a collective film, pairing finished pieces with the sketches, experiments, and hands-on work behind them. As of September 23, the 18 creator carousel posts had generated more than 588,000 views and 19,000 engagements. Together, the work made Autodesk’s “Make Anything” promise tangible through the people doing the making.