SMILE EXPERTS.

At SmileDirectClub, we created modular Direct Response television spots that sandwiched value propositions between entertaining, live-action snippets. We developed a campaign called Smile Expert that imagines some of the things that can go wrong in families with new drivers, mischievous pets left alone, and while we sleep.

So, how’d we do? These spots out-performed any of our previously-running TV spots and also helped increase aided brand awareness from 36% to 50% amongst consumer groups. Nice.

CCO: Bruce Henderson, ACD AD: Me, CW: Mackenzie Nielson