opportunity makers

smartwater challenged my team with creating inspiring content to share the real stories of talented people doing, living, creating and thinking “smarter” within their industries. My team and I sought out movers and shakers who were disrupting the norm, and together, we created unique vignettes to tell their stories. These pieces of content lived on Instagram.

Photographer: Chris Hainey, Videographer: Casey Coulter

Joe Holder

“i want to be the creative director of your wellness.” Joe Holder created the @ochosystem to bring a holistic approach to health and fitness. while Joe has the refreshing philosophy, we’ve got the pure💧

Aminatou Sou

“i don’t shine if you don’t shine.” meet @aminatou, a leading voice in tech and co-creator of the “Call Your Girlfriend” podcast and Shine Theory: a philosophy centered around mutual success. we’re happy to keep Aminatou hydrated 💧 and shining through it all.

Big Bon Pizza

“let us bring you into our home for the next few hours.” for Anna and@bigbonpizza, business is all about creating a team that operates like family. they’ve got delicious wood-fired pizza, and we’ve got the refreshing 💧

Jesse Israel

“meditation motivates me to follow my intuition.” @jesseisrael leads @thebigquiet, bringing thousands together in iconic spaces to create communities of calm. while Jesse hydrates your mind, we hydrate the rest of you 💧